by Fred Greco | Jul 21, 2019 | Entrepreneurship
For five straight years, the Advertising Specialty Institute or ASI has found T-shirts to be the top product category for promotional products, based on a sales report from distributors in the US. In 2018, logoed T-shirts were the most popular products with the...
by Fred Greco | Jul 3, 2019 | Entrepreneurship
The National Employee Appreciation Day is just around the corner. And with this special day coming, it seems that still not so many organizations understand the real, tangible value of showing appreciation to their employees. Appreciation may sound like a totally...
by Fred Greco | Jul 1, 2019 | Entrepreneurship
Are you thinking about what company stories to tell so you can boost your employer branding efforts? Look no further. The perfect stories anchored on your company culture could just be in your meeting room or right on your desk. I’m talking about sticky notes or...
by Fred Greco | Jun 19, 2019 | Entrepreneurship, Golf Tournament
It’s been over 18 years since I left the corporate world and began with my entrepreneurial journey. It’s been challenging, but definitely full of learning and absolutely rewarding. So today, I thought I’d share with you how I got where I am now, and what lessons I...
by Fred Greco | Apr 1, 2019 | Entrepreneurship
Although you may already be familiar with the power of promotional products, which I discussed on Part 1, you might still be contemplating whether it’s the right strategy for your business. The power of promotional products alone is undeniable. Aside from having a...
by Fred Greco | Mar 23, 2019 | Entrepreneurship
Although many marketers have started leveraging digital marketing to create or increase brand awareness, promotional products — items with an advertiser’s logo or message — remain to be one of the most powerful methods of marketing that can deliver...
